{"id":311,"date":"2025-06-05T11:04:02","date_gmt":"2025-06-05T11:04:02","guid":{"rendered":"http:\/\/www.wigyouup.com\/?p=311"},"modified":"2025-06-11T10:02:47","modified_gmt":"2025-06-11T10:02:47","slug":"jaffa-cakes-unveil-brand-new-flavour-but-fans-say-not-a-chance","status":"publish","type":"post","link":"http:\/\/www.wigyouup.com\/index.php\/2025\/06\/05\/jaffa-cakes-unveil-brand-new-flavour-but-fans-say-not-a-chance\/","title":{"rendered":"Jaffa Cakes unveil brand new flavour \u2014 but fans say \u2018not a chance\u2019"},"content":{"rendered":"
\n
\n\t\t\"Jaffa\t<\/div>
A new Jaffa Cakes flavour is dividing fans (Picture: Getty Images)<\/figcaption><\/figure>\n

Jaffa Cakes have always been a pretty divisive snack<\/a> – for starters, they\u2019re a cake that is shelved in the biscuit aisle at the supermarket. <\/a><\/p>\n

Then there\u2019s the fact that they\u2019re made with dark chocolate <\/a>and contain an orange jelly-like filling, neither of which will be everyone\u2019s cup of tea. <\/a><\/p>\n

But now the brand has decided to ramp things up a notch, launching a new flavour that’s proving even more controversial than the original.<\/p>\n

The iconic product has been given a \u2018swicy\u2019 (that\u2019s sweet and spicy) makeover and now comes in a Hot Honey option.<\/strong> It keeps the signature sponge and dark chocolate crackly top, but swaps out the filling for a golden honey centre with a hint of chilli.<\/p>\n

Yes, spicy Jaffa Cakes are now a thing and according to McVities<\/a> they offer an \u2018unexpectedly delicious combo you didn\u2019t know you were craving\u2019. <\/p>\n

But social media users don’t seem quite as excited by the prospect…<\/p>\n

Jaffa Cake fans haven\u2019t held back with their thoughts on the limited-edition Hot Honey treat, with some going as far as to call it \u2018a crime against Britain\u2019.<\/p>\n

\n
\n\t\t\"A\t<\/div>
The swicy flavour isn’t going to be for everyone (Picture: McVities)<\/figcaption><\/figure>\n

\u2018They will do everything but not a white chocolate Jaffa Cake,\u2019 an anonymous user posted in response to a snap of them on Facebook, as Phil Cranage branded the hot honey trend \u2018b******s\u2019, and Jamie Burns asked: \u2018WTF man?\u2019<\/p>\n

Scott Clarke thought the new product sounded \u2018horrible\u2019, and Christopher Bartlett agreed, writing: \u2018Not a chance mate\u2019. <\/p>\n

\u2018Noo leave Jaffa Cakes alone,\u2019 proclaimed Zoe Wallis, but Mel White was a little more diplomatic, commenting: \u2018That sounds like an acquired taste.\u2019 <\/p>\n

On Instagram, @phoebelouiseshepherd branded the swicy treat \u2018rank\u2019, while @zoemuriel asked in disbelief if it was \u2018AI\u2019.<\/p>\n

Others wondered if it might be an April Fools joke<\/a> and some simply posted green-faced vomiting emojis, letting the image do the talking for them.<\/p>\n

Not everyone is against the new version though, @newfoodsportteruk reviewed them, saying: \u2018To me they taste just like a normal Jaffa cake but with a little bit of a kick, not much of a spice just a little tingle in your throat afterwards, however they are nice & different and would buy again!\u2019 <\/p>\n

They then gave the Jaffa Cakes a 7.5 out of 10 rating.<\/p>\n

Abigail Olivia and Simon Garnett admitted they were both ‘curious’ to try the new flavour and Nick Gordon was on the same page, adding: ‘Mmm will have to try these as the Cola Bottle ones were epic. The best of all imo.’<\/p>\n

\n
Comment now<\/title><span class=\"metro-comment-cta__text\">Would you try the new Hot Honey Jaffa Cakes or is it a step too far?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>Jessica Woolfrey, marketing manager for Jaffa Cakes, says: ‘At Jaffa Cakes, we\u2019re known for doing things a little differently. As the only cake in the biscuit aisle, it makes sense that our newest flavour brings an unexpected twist. <\/p>\n<p>‘We\u2019re super excited to introduce Hot Honey Flavour to the Jaffa Cakes family – tapping into the viral “swicy” trend with a perfectly balanced sweet-meets-heat flavour.’<\/p>\n<p>Currently thew new Jaffa Cakes are only available to buy in <a href=\"https:\/\/metro.co.uk\/tag\/asda\/\">Asda<\/a> stores nationwide and they cost \u00a31.50 for a box of 10.<\/p>\n<p>However, at the end of July the product will be rolling out more widely to other supermarkets and convenience stores, so keep an eye out for them. <\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new Jaffa Cakes flavour is dividing fans (Picture: Getty Images) Jaffa Cakes have always been a pretty divisive snack – for starters, they\u2019re a cake that is shelved in the biscuit aisle at the supermarket.  Then there\u2019s the fact that they\u2019re made with dark chocolate and contain an orange jelly-like filling, neither of which…<\/p>\n","protected":false},"author":1,"featured_media":313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts\/311"}],"collection":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":3,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":316,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts\/311\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/media?parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/categories?post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/tags?post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}