{"id":489,"date":"2025-05-22T10:30:00","date_gmt":"2025-05-22T10:30:00","guid":{"rendered":"http:\/\/www.wigyouup.com\/?p=489"},"modified":"2025-06-11T10:03:29","modified_gmt":"2025-06-11T10:03:29","slug":"cadbury-is-launching-brand-new-colour-changing-dairy-milk-chocolate-bars-this-summer","status":"publish","type":"post","link":"http:\/\/www.wigyouup.com\/index.php\/2025\/05\/22\/cadbury-is-launching-brand-new-colour-changing-dairy-milk-chocolate-bars-this-summer\/","title":{"rendered":"Cadbury is launching brand new colour-changing Dairy Milk chocolate bars this summer"},"content":{"rendered":"
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\n\t\t\"Cadburys\t<\/div>
New limited-edition Dairy Milk Bars are launching this summer (Picture: Newscast\/Universal Images Group via Getty Images)<\/figcaption><\/figure>\n

As if the news that White Chocolate Maltesers<\/a> are returning wasn\u2019t enough for chocolate lovers to sink their teeth into, Cadbury<\/a> has just announced a brand new treat.<\/p>\n

The chocolate<\/a> giant is going to be launching an Iced Latte Dairy Milk chocolate bar, which combines smooth coffee<\/a> cream, biscuit pieces and the classic taste of Cadbury chocolate.<\/p>\n

But what\u2019s particularly interesting about this new product isn\u2019t the flavours – it\u2019s the packaging.<\/p>\n

That\u2019s because the chocolate bar comes in a temperature-activated packet, which visually transforms when it is chilled. <\/p>\n

Yes, that\u2019s right, in a somewhat unexpected move, Cadbury is actively encouraging people to put their chocolate bars in the fridge. <\/p>\n

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\n\t\t\"Cadbury's\t<\/div>
There’s a new bar inspired by iced coffees for summer (Picture: Cadbury)<\/figcaption><\/figure>\n

Why is this controversial? Because the confectionary brand previously confirmed that their chocolate products shouldn\u2019t be stored there.<\/p>\n

In a post on X (formerly Twitter), a Cadbury spokesperson said that storing chocolate in the fridge can \u2018compromise the quality\u2019.<\/p>\n

They explained: \u2018Chocolate should always be stored in a slightly cool, dry, dark place such as cupboard or pantry at temperatures less than 21\u00b0C to ensure the quality isn\u2019t compromised.\u2019<\/p>\n

This is the first time Cadbury has ever launched a product like this and it comes after research found that 67% of Brits are curious to try chilled chocolate.<\/p>\n

So to entice people to give it a go, the new cold-activated packs will look like ordinary purple Dairy Milk<\/a> bars – until they are popped in the fridge. Using thermochromic technology, the temperature change will reveal one of four vibrant summer-themed designs as the wrapper changes colour to reveal a deep blue image.<\/p>\n

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\n\t\t\"A\t<\/div>
The new bars for summer have colour-changing wrappers and four different designs (Picture: Cadbury)<\/figcaption><\/figure>\n
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Comment now<\/title><span class=\"metro-comment-cta__text\">Will you be trying Cadbury’s new Iced Latte Dairy Milk chocolate bar?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>In addition to the iced coffee-inspired new chocolate bar, Cadbury will be adding the colour-changing wrappers to regular Dairy Milk chocolate, so there will be four-limited edition bars available as well. These are all part of a range they are calling ‘Cadbury Dairy Milk Chilled’.\u00a0\u00a0<\/p>\n<p>Mara Popa, brand nanager at Mondelez (which owns Cadbury), comments: \u2018We know that over half the nation are already chilling their chocolate and we’re ready to truly embrace this debate!\u00a0<\/p>\n<p>\u2018With our limited-edition Cadbury Dairy Milk Summer Edition Bars and innovative colour-changing packaging, we’re celebrating\u202fthe fun and unique ways\u202fpeople enjoy their chocolate.’<\/p>\n<p>She adds: ‘This special pack design highlights the chilled chocolate trend in a playful way \u2013 so whether you are team fridge or team cupboard, the choice is yours!\u2019<\/p>\n<p>The new range will be available nationwide in major retailers from June 2025. All of the bars have an RRP of \u00a32, but stores are able to set their own prices, so it may vary.<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New limited-edition Dairy Milk Bars are launching this summer (Picture: Newscast\/Universal Images Group via Getty Images) As if the news that White Chocolate Maltesers are returning wasn\u2019t enough for chocolate lovers to sink their teeth into, Cadbury has just announced a brand new treat. The chocolate giant is going to be launching an Iced Latte…<\/p>\n","protected":false},"author":1,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts\/489"}],"collection":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":3,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":495,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/posts\/489\/revisions\/495"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/media\/491"}],"wp:attachment":[{"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.wigyouup.com\/index.php\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}