{"id":815,"date":"2025-11-07T11:53:39","date_gmt":"2025-11-07T12:53:39","guid":{"rendered":"http:\/\/www.wigyouup.com\/?p=815"},"modified":"2025-11-17T09:31:18","modified_gmt":"2025-11-17T09:31:18","slug":"people-are-waiting-over-an-hour-to-buy-this-25-chocolate-bar-heres-our-verdict","status":"publish","type":"post","link":"http:\/\/www.wigyouup.com\/index.php\/2025\/11\/07\/people-are-waiting-over-an-hour-to-buy-this-25-chocolate-bar-heres-our-verdict\/","title":{"rendered":"People are waiting over an hour to buy this \u00a325 chocolate bar \u2014 here\u2019s our verdict"},"content":{"rendered":"
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These chocolate bars cost \u00a325 a pop (Picture: Courtney Pochin)<\/figcaption><\/figure>\n

If you thought the Dubai<\/a> style chocolate craze<\/a> was over, think again.<\/p>\n

Fix Chocolate, the brand that\u2019s widely credited with starting the trend, has just landed in the UK for the first time ever and people are gobbling it up.<\/p>\n

The Dubai-based company <\/a>is running a pop-up in Harrods<\/a> throughout November, selling their OG \u2018Can\u2019t Get Knafeh of It\u2019 bar, as well as a selection of other filled chocolate bars<\/a> for \u00a325 a pop.<\/p>\n

But the price<\/a> isn\u2019t putting shoppers off, with people revealing on TikTok<\/a> they’d queued for more than an hour to snap up the sweet treats without batting an eyelid. <\/p>\n

Are they worth the money? I got my hands on two Fix bars and put them to the test. Here\u2019s my honest verdict\u2026<\/p>\n

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@courtneypochin<\/a> <\/p>\n

The chocolate that broke the internet has finally landed in London @Fix Dessert Chocolatier @Harrods #foodtok<\/a> #london<\/a> #chocolate<\/a> #harrods<\/a> #dubaistyle<\/a> <\/p>\n

\u266c original sound – Courtney | Food Writer<\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n

I have to preface this by saying I\u2019ve never understood the Dubai chocolate hype.<\/a> I thought it was ridiculous. <\/p>\n

As a food writer<\/a>, I\u2019ve tried several of the pistachio and knafeh<\/a> products sold in supermarkets – from the Lindt one<\/a> to the Aldi version<\/a> – but have always been underwhelmed by them, finding the flavour too earthy and savoury and entirely not sweet enough to satisfy my sweet tooth.<\/p>\n

So I didn\u2019t exactly have high expectations for this and I was instantly turned off by it being more than triple the price of others available here.<\/p>\n

What are you getting for that price? Pistachio and tahini paste is mixed with knafeh pastry pieces, then all wrapped in milk chocolate, with a striking colourful splatter design on the top.<\/p>\n

It looks a bit like something you\u2019d see being flogged at a makers market with the word \u2018artisan\u2019 displayed in a big, bold font on the packaging. (The seller would undoubtedly also be charging \u00a325 for it too\u2026)<\/p>\n

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A closer look inside the Can’t Get Knafeh It bar and its filling (Picture: tiktok.com\/@courtneypochin)<\/figcaption><\/figure>\n

Looks aside, the Can\u2019t Get Knafeh of It bar smells great when you first open it. You\u2019re hit with a waft of rich chocolate and pistachio. <\/p>\n

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