{"id":918,"date":"2025-11-01T10:09:14","date_gmt":"2025-11-01T11:09:14","guid":{"rendered":"http:\/\/www.wigyouup.com\/?p=918"},"modified":"2025-11-17T09:31:47","modified_gmt":"2025-11-17T09:31:47","slug":"cadbury-axes-entire-game-changing-chocolate-range-after-two-years-on-shelves","status":"publish","type":"post","link":"http:\/\/www.wigyouup.com\/index.php\/2025\/11\/01\/cadbury-axes-entire-game-changing-chocolate-range-after-two-years-on-shelves\/","title":{"rendered":"Cadbury axes entire \u2018game-changing\u2019 chocolate range after two years on shelves"},"content":{"rendered":"
\n
\n\t\t\"A\t<\/div>
Apparently not all shoppers want healthier options (Picture: via Getty Images)<\/figcaption><\/figure>\n

It was a mere two years ago that Cadbury<\/a> debuted its Fruitier & Nuttier Trail Mix, which was hailed as a ‘dreamy’ addition to the chocolate giant’s line up.<\/p>\n

Fans quickly dubbed it a ‘game-changer’ on Instagram<\/a>, with some even saying it was their ‘fave’ product from the brand<\/a>.<\/p>\n

Following this success, Cadbury’s non-HFSS (meaning healthier options, with lower fat, sugar or salt) offering was expanded in 2024 to include Dairy Milk<\/a> Fruitier & Nuttier bars. <\/p>\n

But now, the entire range is being discontinued. <\/p>\n

‘We worked incredibly hard to ensure these better-for-you products retained the indulgence and great taste that consumers expect from Cadbury, and whilst the initial response from consumers was positive, sales and availability<\/a> have significantly dropped,’ a spokesman for Cadbury owner Mondelez International<\/a> says.<\/p>\n

‘As a result, we have taken the difficult decision to withdraw the range from the market, news we know will disappoint some consumers.’<\/p>\n

\n
\n\t\t\"Cadbury\t<\/div>
The Fruitier & Nuttier range began with Trail Mix (Picture: Cadbury)<\/figcaption><\/figure>\n

Numbers-wise, Trail Mix accounted for just 0.05% of Cadbury’s \u00a32.4billion value sales in a year-long period.<\/p>\n

Despite this flop though, the brand claims its still ‘fully committed to delivering in the wellbeing space’.<\/p>\n

It plans to bring forward a renewed range of ‘better-for-you’ products, while investing in ‘portion control and education’.<\/p>\n

‘This includes promoting and investing in Cadbury Delights, our delicious range of chocolate containing fewer than 100 calories per bar’, the spokesperson adds.<\/p>\n

\n
\n\t\t\"Cadbury\t<\/div>
The Fruiter & Nuttier bars lasted just a year in supermarkets (Picture: Cadbury)<\/figcaption><\/figure>\n

The Fruitier & Nuttier range isn’t the first casualty of its kind either.<\/p>\n

Back in 2019, not long after the sugar tax was introduced to tackle rising obesity levels, Cadbury launched a Dairy Milk bar with 30% less sugar, and no artificial sweeteners, colours or preservatives.<\/p>\n

But while the brand promised it didn’t ‘compromise on taste and value’, the response was mixed.<\/p>\n

One Tesco<\/a> reviewer<\/a> called the product ‘disgusting’, with another claiming itwas ‘quite possibly the worst tasting chocolate ever’. And after four years on the shelves, it was discontinued in 2023.<\/p>\n

Do you have a story to share?<\/strong><\/p>\n

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n


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