The big UK supermarkets aren’t exactly short of options when it comes to chocolate, with own-brand bars and treats, as well as products by big names like Cadbury, Tony’s and Nestlé.
But there’s one brand that’s been notably missing from the likes of Tesco and Sainsbury’s for the last five years as it swapped supermarket shelves for luxury retailers, and that’s GODIVA.
Founded in Brussels in 1926, the chocolate brand began with pralines and the business is named after the legend of Lady Godiva.
It’s been sold in the UK for years in high-end stores like Harrods and Selfridges and even has its own flagship store in Covent Garden, but the chocolates haven’t been widely available in supermarkets.
GODIVA’s first foray into supermarkets came in 2017, when the brand partnered with Sainsbury’s to sell its Belgian chocolates, but it disappeared from shelves there in 2020.
However, that’s all about to change as the 100-year-old brand is making a supermarket comeback and has just launched its version of the viral Dubai chocolate bar in Tesco.
But, of course, there’s a catch.
The chocolate treat – a Pistacho & Kadayif bar which sees GODIVA milk chocolate wrapped around crunchy pistachios and crispy Kadayif pastry pieces – is only available at Tesco for a limited time.
And when we say limited, we aren’t joking.
Shoppers now have just over a week to get their hands on it at their local supermarket, as it’ll only be sold there until June 17.
What’s more, the premium bar doesn’t come cheap with an RRP of £10, though those with a Clubcard will be able to save a little, getting it for £7.95.
According to GODIVA, this new bar is a reimagined and more accessible version of their usual Dubai-style chocolate bar, which is sold in Harrods for £24.95.
Speaking about the launch, Isabella Rogers, chief marketing officer at GODIVA, said: ‘Inspired by the viral Dubai-style chocolate trend, our new GODIVA Crispy Kadayif & Pistachio Chocolate offers an effortless way for more people to experience our premium take on this indulgent sensation for a limited time only on the high street.
‘From the signature GODIVA milk chocolate couverture to the delicate crunch of pistachios and crisp golden Kadayif, it’s a true feast for the senses – designed for those who may not make it to our Covent Garden boutique but still want a taste of luxury.’
The brand has a strong fan base, with reviewers on Yelp hailing it as ‘expensive but well worth it’, ‘the finest chocolates to be had in the capital’, ‘mouth-watering’ and ‘the best chocolate in London’ and ‘delicious’ in numerous four and five star posts about the Covent Garden chocolate shop.
This comes after a number of other chocolate brands recently shared exciting news, including Cadbury.
The iconic brand has unveiled brand new Dairy Milk bars for summer, with one new flavour plus fun colour-changing packaging.
There’s an Iced Latte Dairy Milk chocolate bar, which combines smooth coffee cream, biscuit pieces and the classic taste of Cadbury chocolate and four temperature-activated packets, which visually transform when the chocolate is chilled.
Yes, that’s right, in a somewhat unexpected move, Cadbury is actively encouraging people to put their chocolate bars in the fridge.
The new cold-activated packs will look like ordinary purple Dairy Milk bars – until they are popped in the fridge. Using thermochromic technology, the temperature change will reveal one of four vibrant summer-themed designs as the wrapper changes colour to reveal a deep blue image.
Elsewhere, Mars Wrigley, has just confirmed that the ‘best’ Maltesers are making a comeback after 11 years. (That’s the white chocolate version, in case you didn’t know.)
First launched in 2003, White Chocolate Maltesers were a fan-favourite before being discontinued in 2014 and people have spent more than a decade begging for them to return.
White Chocolate Maltesers will be available in treat bags, single bag and sharing bag formats from June 16. You’ll be able to find them in major supermarkets along with independent retailers too, so you won’t have to go far to get your fix.
Full list of Tesco stores where you'll be able to buy the GODIVA bar:
NORTHCOTT EXTRA
AMERSHAM
NEWPORT GWENT EXTRA
WHITEHAVEN
YORK EXTRA
LINCOLN 2 EXTRA
SWINDON EXTRA
SOUTHPORT EXTRA
WOKINGHAM
ABINGDON EXTRA
GATESHEAD TRINITY EXTRA
M K KINGSTON EXTRA
DURHAM EXTRA
DUMFRIES EXTRA
CHESTER BROUGHTON EX
LEEDS SEACROFT EXTRA
NEWCASTLE U/T EXTRA
PETERBOROUGH EXTRA
NEWTON AYCLIFFE EXTRA
PURLEY EXTRA
BLACKPOOL CLIFTON EX
NORTHAMPTON SOUTH EX
WEST BROMWICH EXTRA
COVENTRY ARENA EXTRA
OLDHAM CHADDERTON
NEW MALDEN EXTRA
BEDFORD EXTRA
WATFORD EXTRA
WORCESTER 1
SANDHURST EXTRA
MARKET DEEPING
SHOREHAM EXTRA
HANLEY EXTRA
TWICKENHAM EXTRA
HOVE
WALKDEN EXTRA
SOUTHEND EXTRA
FULBOURN CHERRYHINTO
ST HELENS EXTRA
HUCKNALL EXTRA
PITSEA EXTRA
BURSLEDON TWRS EXTRA
KIDDERMINSTER
OLDHAM HUDDERSFIELD EXTRA
GATWICK EXTRA
BURNLEY EXTRA
CHESHUNT EXTRA
LEICESTER EXTRA
HULL
DUDLEY EXTRA
ATHERTON
BATLEY EXTRA
MAIDSTONE GROVE GREEN
LOWESTOFT 2
OBAN
TELFORD MADELEY
ROCHDALE
STALYBRIDGE
MERTHYRT STN YARD EX
WIDNES EXTRA
CLEETHORPES EXTRA
CRAWLEY HAZELWICK EX
BIDSTON MOSS EXTRA
SEVENOAKS RIVERHEAD
MILTON KEYNES WOLVER
YARDLEY EXTRA
GILLINGHAM KENT EXTRA
WARWICK
ESTON CLEVELAND EXTRA
MARTLESHAM EXTRA
STEVENAGE EXTRA
CARMARTHEN EXTRA
BANBURY EXTRA
POOLE FLEETS CNR EXT
HAVERFORDWEST EXTRA
ST MELLONS
PADIHAM
PRESTATYN
GREAT YARMOUTH EXTRA
YEADING EXTRA
ASHBY DE LA ZOUCH EXTRA
MUSSELBURGH EXTRA
WORCESTER 2
LEDBURY
LEE MILL EXTRA
BROADSTAIRS EXTRA
TAPLOW
CARLISLE 2
CULVERHOUSE CROSS EX
LEIGHTON BUZZARD
GLASGOW MARYHILL EXTRA
L/STER HAMILTON EXTRA
WESTON FAVELL EXTRA
ELGIN LOSSIE GREEN EX
YSTRAD MYNACH
BARROW EXTRA
SLOUGH WELLINGTON EX
BASINGSTOKE
CLAY CROSS EXTRA
LEIGH EXTRA
WELLING
YSTRADGYNLAIS WIND R
NEW MILTON
BILLINGHAM
ORPINGTON EXTRA
LEICESTER NARBOROUGH
ALDERSHOT
NEWPORT SPYTTY EXTRA
HEMEL HEMPSTEAD EXTRA
SHREWSBURY EXTRA
HELSBY
NOTTINGHAM BEESTON EXTRA
AYR EXTRA
BROOKLANDS EXTRA
CAMBRIDGE N/MARKET R
BRIDLINGTON
ALLERTON ROAD
ABERDEEN WOODEND
ILKESTON EXTRA
PRESTWICH
STOURBRIDGE EXTRA
KETTERING EXTRA
CHESTER
ADDLESTONE EXTRA
LITHERLAND
GLASGOW SILVERBURN EX
SIDCUP
HULL ST STEPHENS EXT
HAMMERSMITH
FORMBY
BERWICK UPON TWEED
DUNDEE RIVERSIDE EXTRA
DEYSBROOK BARRACKS
TELFORD EXTRA
WHITSTABLE EXTRA
CATTERICK GARRISON
DINNINGTON
STOURPORT
REDRUTH EXTRA
HAILSHAM
PONTYPRIDD EXTRA
INVERNESS INSHS EXTR
BURTON ON TRENT
NAILSEA
PENISTONE
FAILSWORTH EXTRA
DUMFRIES PEEL CENTRE
LLANELLI EXTRA
HOLYHEAD EXTRA
DERBY MICKLEOVER
STOKE
GLASTONBURY
CRADLEY HEATH EXTRA
HENLEY
CRAIGMARLOCH
ALFRETON
CARLUKE
Penwortham Superstor
STRATFORD UPON AVON
STREATHAM EXTRA
GLASGOW SHETLESTN EX
THURSO
AMMANFORD 1
MILFORD HAVEN
CHESTERFIELD EXTRA
NOTTINGHAM TV EXTRA
BURY
COLCHESTER EXTRA
CHELMSFORD 1
BULWELL EXTRA
HORNSEA
BOURNE
NEWBURY EXTRA
OSTERLEY EXTRA
HIGH WYCOMBE LOUDWTR
HARROW 2
BIRMINGHAM HODGE HIL
EDINBURGH
HAYDOCK CHURCH ROAD
SOWERBY BRIDGE
TIPTREE
ST NEOTS EXTRA
WISBECH EXTRA
PRESCOT EXTRA
HAVERHILL
CHESTER LE STREET
SALISBURY 2 EXTRA
TROWBRIDGE EXTRA
HELSTON
LEWES
INVERURIE EXTRA
FRASERBURGH
ALTRINCHAM EXTRA
AYLESBURY EXTRA
HORWICH EXTRA
RICKMANSWORTH
LINLITHGOW
FARNWORTH
POOLE EXTRA
DUNFERMLINE FIRE STATION
RAMSEY
SURREY QUAYS EXTRA
PLYMOUTH TRANSIT WAY
BELLSHILL EXTRA
PONDERS END EXTRA
MARKET RASEN
EPPING
MANCHESTER GORTON EXTRA
LOUGHBOROUGH RUSHES
BARRHEAD
BARNSTAPLE EXTRA
LICHFIELD EXTRA
MEIR
BRADLEY STOKE EXTRA
HARLOW EDINBURGH WAY
HALIFAX AACHEN WAY
ANNAN
BURY ST EDMUNDS
SHEFFIELD SAVILE EXTRA
GOOLE BOOTHFERRY ROAD
SKEGNESS
ACCRINGTON EXTRA
RENFREW
UTTOXETER
MAESTEG
LOCKERBIE
WATH-UPON-DEARNE EXT
SOUTH WIGSTON
HAYES BULLS B/DGE EX
MILTON KEY BLETCH EX
GREENOCK EXTRA
FALKIRK GRAHAMS ROAD
RAINHAM ESSEX EXTRA
READING WEST EXTRA
SCARBOROUGH 2
LAUNCESTON
WALSALL BROWNHILLS
DOVER EXTRA
FALKIRK VF NORTHERN
COULBY NEWHAM EXTRA
SWANSEA EXTRA
IRVINE RIVERWAY EXTRA
CHESHUNT
HOOVER BUILDING
LITTLEHAMPTON
PERTH EXTRA
DISS
KINGSBRIDGE
HOLYWELL
MILTON
SOUTHWARK
TOTON EXTRA
CARNFORTH
NORTH SHIELDS EXTRA
BRACKNELL NORTH
ARBROATH
FARINGDON PARK
HOOK
STOCKPORT EXTRA
ROMFORD GALLOWS CN EX
BROADWATER STEVENAGE
CUMBERNAULD EXTRA
ROTHERHAM EXTRA
SOUTH SHIELDS
SHEFFIELD INFIRMARY
BARTON UPON HUMBER
ELLESMERE
HASLINGDEN
LINCOLN 1
COVENTRY 4
SOUTHAM
SALE
HAVANT EXTRA
FOLKESTONE
BECCLES
BRAINTREE MARKS FARM
LYDNEY HIGH STREET
LINWOOD PAISLEY
ILKLEY
SOUTH TOTTENHAM
ASHFORD MIDDLESEX EXTRA
DUNDEE SOUTH ROAD EX
SOUTHAMPTON
PORT GLASGOW EXTRA
CONSETT GENESIS EXTRA
FERNDOWN
BISHOP AUCKLAND EXTR
PORT TALBOT EAST BAN
FORRES NAIRN RD
EDINBURGH HERMISTON
GAINSBOROUGH
PEMBROKE DOCK
HANDFORTH EXTRA
CARDIFF EXTRA
LISNAGELVIN
ANTRIM MASSEREENE EXTRA
BALLYMENA
BANBRIDGE EXTRA
CARRICKFERGUS CASTLE EXTRA
CRAIGAVON EXTRA
KNOCKNAGONEY ROAD EX
LISBURN BENTRIM ROAD
NEWRY DOWNSHIRE EXTRA
NEWTOWNARDS EXTRA
NEWTOWNBREDA NI EXTRA
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