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M&S launch ‘best’ cookies yet and shoppers are absolutely obsessed

Posted on November 5, 2025November 17, 2025 by .
The exterior of a Marks & Spencer show
Fans say the retailer has ‘knocked it out of the park’ with this launch (Picture: Anna Barclay/Getty Images)

If you love an M&S cookie and anything remotely Christmassy, you might want to prepare yourself.

That’s because the retailer has just added a brand new version of its viral cookies to the bakery section, and they’ll definitely have you feeling festive AF.

Peppermint Bark Cookies are available for a limited time as of right now, costing £3.25 for a pack of five.

The new product is inspired by the sell-out Peppermint Bark tins that M&S launched for Christmas 2024 and features dark and white chocolate, mint crunch and, of course, peppermint.

M&S new peppermint bark cookies on a tray with a dark background
New Peppermint Bark Cookies are available at M&S now (Picture: M&S)

The cookies might have only hit the shelf today (November 5), but many have already rushed out to nab a pack and the reviews so far have been stellar, with some hailing them a ’10/10′ sweet treat.

On the New Foods UK page, the verdict was clear: ‘Brand new Peppermint Bark Cookies from M&S!! These are the best cookies M&S have ever done!! Absolute 10/10.’

And Cissy Jones felt similarly, claiming the cookies were ‘so gooey’ with ‘just the perfect amount of peppermint!’

On Instagram, @sweetrevieweruk thought the cookies were ‘indulgent yet beautifully balanced, and absolutely delicious’.

https://www.instagram.com/p/DQq2rXCDKYL/?hl=en

They continued: ‘They’re soft, chewy, and have the perfect crunch. There’s a lot going on, but it all works so well! Like a little bite of winter magic. The best part? The peppermint isn’t overpowering – it’s subtle, refreshing, and perfectly complements the cookie. Warm them up for an extra treat!’

Similarly, @jamiedearx wrote: ‘M&S OH MY GOODNESS, you outdo yourself.’

As @millie.illustrates thought the cookies sounded ‘absolutely divine’ and @jesselleking proclaimed she had a ‘new obsession about to unlock’. 

And @paradisefallsfamily were impressed with the new creation, saying that M&S ‘keep knocking it out of the park’.

Serving suggestion…

When it comes to enjoying the cookies, M&S has recommended dunking them in a cuppa for ‘ultimate gooeyness’.

However, @uknewestfoods pointed out the retailer also recently launched a Fully Loaded Peppermint & Double Chocolate tub of ice cream.

Pair the two together and you could make a cracking ice cream sandwich if you were so inclined…

This comes after M&S recently unveiled another new item in its bakery section, that fans couldn’t get enough of.

A Chocolate Pastel de Nata (Portuguese custard tart) hit the shelves, costing £1.10.

It features a creamy baked egg custard and chocolate filling inside an all-butter cocoa pastry and was dubbed ‘one of the best products M&S has sold in a long time’. Guess, it might have some competition now…

The retailer also added 400 new and improved items to its FoodHall, including a new Peanut Butter & Jelly version of the popular Merry Munch tin (£10), Hot Maple Syrup (£5), Marmite Caramel Sauce (£3), Chocolate and Cinnamon Tortilla Rolls (£3) and Maple Bacon Combo Mix crisps (£2.30). 

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Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.


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